I’ve been using doxy.me now since mid March, and I’ve really been liking it. It’s mostly worked really well for me and my patients, and I’m very pleased with its thoughtful user interface and its ease of use. I’ve been enthusiastically recommending it to my colleagues.
But I gotta tell you, all – ALL – of my patients and some of my colleagues have looked at me funny when I told them the name of my telehealth platform is “doxy me”. They lump out into two groups. There’s the youngsters who say, “Doxy? Like… “doxxing” someone?” And there’s the oldsters, who say things like, “Er, you may not be aware what the word ‘doxie’ means…”
I’ve taken to referring to this as “The great telehealth platform with the really unfortunate name.”
And I gotta say, since I do know what the word “doxie” means, it’s not felt great, as a woman, to have to tell patients that my virtual office is at “doxy me”.
I appreciate you probably don’t want to rebrand your whole company, but BOY would it be great if we had the option of using another URL for connecting that we could give our patients.
And just so you know, given the reactions of so many of the people I’ve talked to about doxy . me, you ARE driving away business just because your name sounds like a slang term for a violence-recruiting privacy violation and a nasty slur on women.
Also I think it undermines patient confidence in the appropriateness and security of the platform. Though nobody has said as much, I get the impression some of my patients have initially thought I’ve chosen to use a non-clinical videochat platform – possibly one meant for unsavory purposes – because what professional telehealth platform would call itself “doxy.me”? Certainly when I’ve told patients and colleagues about this platform verbally, the initial response has been confusion and some incredulity about the name, “Did you say… ‘doxie’?”